Modern Materials

Modern Materials hired Five12 Digital to develop and implement a digital marketing program. The program has resulted in nationwide lead generation through organic search and large opportunities with prominent architects and general contractors.

The marketing program includes:

• Built and optimized WordPress website, incorporating Google Analytics resulting in 75% increase in views and escalating Google ranking.
• Developed and instituted social media strategy. Facebook, LinkedIn
• Implemented email marketing program via MailChimp to segmented audiences that raised awareness and resulted in 25% increase in sales.
  • Open rates were above average, ranging from 19% – 40%.
• Developed digital and print collateral.
• Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment.