Content marketing and growth driven websites are dependent upon well executed search engine optimization (SEO.) SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Some examples of techniques used for organic SEO include using keywords and keyword analysis, back-linking, link building to improve link popularity, and writing content relevant for human readers.
Google’s Hummingbird algorithm has dramatically changed the way content is indexed in SEO. Hummingbird’s objective is to better understand the users’ intent when searching and offer the most relevant results to them.
With the release of Ok Google, more users will be speaking their queries to Google in complete sentences. Over time, Hummingbird will learn and understand what results to deliver.
Hummingbird requires that you understand your prospect’s intent when they search. In other words, know your audience. Doing this really well takes work, but it starts with knowing your potential customers or clients and why they might buy what you have to sell, and identifying the information they need first.