Marketing automation is software and tactics that enable companies to nurture prospects with highly targeted, personalized content that helps convert prospects into customers and customers into advocates. Originally focused on email marketing, marketing technology has evolved to include a broad range of automation and analytic tools for marketing, especially inbound marketing.
The ultimate goal of marketing technology is to generate more revenue for your company. Five12 Marketing helps businesses integrate and utilize marketing technology to drive traffic to the website, convert that traffic into leads and close those leads into customers. Where marketing technology really makes an impact is the conversion and closure stages of this process.
Ultimately, once marketing automation systems are implemented and integrated into CRM platforms, measurable results and granular insights about how to engage with prospects and customers follow.