Brands have become storytellers, competing for the hearts and minds of consumers. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company.
Remarkable content is not just about producing a great video or writing an educational eBook. Content marketing is about how content is used that makes it truly remarkable. This requires insight into your target customers and the buyer’s journey: the research process people go through leading up to making a purchase.
Well defined content marketing strategies help businesses communicate consistently with buyers across channels and throughout the sales cycle — from the time when a they first interact with your business until they are ready to purchase.