Social media creates fantastic opportunities for businesses to connect with their target audiences. How we approach these networks determines how successfully customers engage. Social media engagement across multiple platforms should be tied to the customer experience. Authenticity is key.
Build Relationships with Your Customers
Every person who connects with a social community has hopes, dreams, fears, skepticism, concerns. Those companies realizing the most success in social media focus on engagement, nurturing relationships and sharing value through their social outreach. GoPRO … Beats by Dre … Red Bull … Apple … American Express OPEN Forum. Customers who engage with these brands feel they are understood, that their needs are being met, their lives made better.
Hootsuite has identified 8 types of social media networks. Each platform is a different opportunity to create persistent, meaningful and responsive conversation. Additionally, multiple platforms afford us the opportunity to customize and manage the conversation.
Businesses know social networks represent a captive market. How we approach these networks will determine how successfully customers engage. It takes investment in content, relationships, and analysis to earn trust and nurture relationships over time.
6 Tips for Driving Social Media Engagement
Final Words to Live By …
Don’t take your customers’ trust for granted.
Don’t give social love with an expectation of return.
Learn early on it’s not about you, it’s about them.
Let’s discuss how Five12 Digital can help maximize your business’s social media impact.