When, where, and how a customer can search for your products or services has grown exponentially. Mobile devices empower consumers with limitless opportunities for search and discovery, and in turn, many new opportunities to connect with your brand. Responsive websites are required to capture the mobile consumer.
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. Search Engine Land
Websites today are full-time sales agents for your company. They are the first encounter customers have with your business. Five12 Digital creates websites that are attractive and capture the attention of visitors; quickly answer their questions; draw them deeper into your content; and showcase your business. We align the website experience with your corporate brand. The look and feel will communicate to your customers your business values as well as products or services. That’s the Beauty.
Five12 Digital creates websites that focus on the customer, anticipating what they want, expect and need from your website, your business. Your website content is a top priority, from basic navigation to prioritizing content based on your customers’ expectations. We will ensure your business website is a tool for lead generation, lead nurturing and customer acquisition.
Finally, we build websites Google loves, using Google-approved search engine optimization techniques. Every aspect of your site will be optimized to rank well in search engine results for your industry and vertical markets. And we ensure your website is responsive and adapts to your customers’ device – whenever and wherever they are.
As of April 1, 2015, Google initiated a major algorithm change that revolutionized the way mobile friendly websites are ranked. Google’s new algorithm rewards mobile-friendly websites in search rankings and demotes those websites that aren’t responsive. And Google’s Consumer Barometer indicates people are more connected than ever, with increased access across many devices, especially smartphones.
Responsive web design responds to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.