Email marketing is a proven, measurable way to deepen relationships with customers. If a customer provides their email address, they want to hear from a business. Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality content. Email marketing presents a valuable opportunity to connect with your audience, nurture them through their decision process and provide quality information other than “sales speak.”
- Convince and Convert says a big distinction between email marketing and social media marketing is the difference between actual audience and potential audience. Email is all about actual audience. If someone signs up for your email updates, approximately 25% of the time (on average) they will open your email, and 3-5% of the time (on average) they will visit your website/landing page/offer.
- According to Exact Target, 77% of consumers prefer to receive permission-based marketing communications through email.
Email excels when it comes to converting an interested prospect into a happy customer. Using a powerful email program, a customer’s interaction with the message and the content within the message can be tracked. You can see who clicked on certain links and get valuable feedback as you strive to grow your business.
Increase Customer Loyalty And Profitability
Deeper customer relationships drive profitability. Email is an easy and inexpensive way of establishing early and long-lasting relationships.Email marketing encourages word-of-mouth when customers share your message. It keeps your business top-of-mind with your customers.
Maximize Your Marketing ROI
Email marketing is 20 times more cost-effective than traditional media. For only a few pennies, email can drive traffic to your storefront or Website. It’s less expensive to sell to an existing customer than a new one.
Segment User and Customer Database Information
Email list segmentation presents dynamic marketing opportunities. Businesses can send send personalized email messages as well as feed in personalized information such as sales or purchase history. Segmenting the database of customers or users, businesses can send highly targeted marketing campaigns that will result in increased sales conversions.