STREAMLINE, AUTOMATE, MEASURE
Marketing automation is software and tactics that enable companies to nurture prospects with highly targeted, personalized content that helps convert prospects into customers and customers into advocates. Originally focused on email marketing, marketing technology has evolved to include a broad range of automation and analytic tools for marketing, especially inbound marketing.
The ultimate goal of marketing technology is to generate more revenue for your company. Five12 Marketing helps businesses integrate and utilize marketing technology to drive traffic to the website, convert that traffic into leads and close those leads into customers. Where marketing technology really makes an impact is the conversion and closure stages of this process.
The Benefits of Marketing Automation
Improved lead management and nurturing
Enhanced targeting and personalization
Seamless campaign execution and tracking
Marketing and sales alignment
Better customer relationship management
Improved user engagement
Shorten the sales cycle and close leads quickly
Ultimately, once marketing automation systems are implemented and integrated into CRM platforms, measurable results and granular insights about how to engage with prospects and customers follow.