The age-old question has never been more relevant: “How can my business get the attention of our target customers?” Today’s potential buyers don’t become customers overnight. They choose when, where and how to interact with your business. The challenge is engaging them where they are, on their terms.
Customer outreach is personalized, adaptive, and can react to buyer behavior in real-time. Businesses need to behave socially, be entertaining, responsive, addressing unspoken needs and customer concerns. Only then will potential customers be willing to engage with your business and share their information.
Customer attraction is about finding ways to interest people in your business: Interest them enough to interact in some way; interest them enough to allow your brand to flow through their social streams. The key to connecting with your customers is understanding who they are, what they’re thinking, what’s happening in their lives, their hopes and dreams.
Understand Your Customers: Buyer Personas
Understanding your buyers requires defining Buyer Personas. Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier to tailor content to the specific needs, behaviors, and concerns of different groups.
Five12 Digital works with your business to develop your ideal buyer personas. Buyer personas allow us to map out and create highly targeted content and optimize that content so your customers see it.
One Piece of an Inbound Marketing Strategy
Contact us to learn more about customer outreach and engagement.