Gone are the days of bombarding prospects with print and TV ads. Today, people don’t want to be interrupted. Instead, they’re clicking away from brands that continue to use buckshot marketing.
The good news is marketing has changed too. Inbound marketing offers a cost-effective and quantifiable method of customer outreach and engagement.
Inbound is about creating and sharing quality content specifically designed to appeal to your dream customers. They key is to align the content you publish with your customer’s interests. This naturally attracts customers to your business that you can then convert, close, and delight over time.
Marketing Becomes Hyper Relevant
Five12 Digital helps businesses publish the right content in the right place at the right time. Marketing becomes relevant and helpful to your customers, not interruptive. When properly executed, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.
The Powerful Inbound Methodology
Content Creation + Distribution
- Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content where your customers spend their time.
- Nurture strangers, visitors, contacts, and customers and transform them into advocates.
- Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.
- Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
Automated Marketing Integration
- Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.
Five12 Digital deploys proven inbound digital marketing strategies and technologies that create profitable actions for your business. Attract, engage, convert and nurture your customers. Contact us to learn more!